Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments.
In 2019, we expanded to Cote d'Ivoire. Now, we have millions of users and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in.....
How you'll help us achieve it
As we keep scaling our business in The Gambia and are growing our marketing team, we are looking for a dynamic and creative Social Media Coordinator who will champion Wave’s social reputation and brand image. You will report to the Social Media Lead.
In this role, you'll;
- Help execute strategic campaigns and content across all social channels in the local market.
- Brainstorm, conceptualize, and brief content based on our business and brand objectives.
- Supply clear, compelling, and on-brand messaging based on guidance and documentation
- Schedule and deploy campaigns and content across social platforms.
- Use content performance data to inform optimal posting schedules.
- Monitor, track, and report on content performance and community feedback on social media.
- Collaborate with the design team to ensure content is on brand and supports localization strategy.
- Constantly monitor social media to identify local trends and propose ideas to engage the community.
- Contribute valuable insights to weekly meetings and content planning based on community observations, competitor analysis, and creative trends.
- Collaborate with local Ops teams (Agent, Distribution, Payment, and Bizdev) to ensure social content promotes the company’s growth initiatives.
- Champion social media moderation quality.
- Work closely with Digital Support, PR, and Brand Communications to establish best practices and processes that will benefit the community at large.
- Support corporate event coverage and content and contribute to coordinating content production and planning, including but not limited to photography and video shoots.
- Support influencer marketing strategies and content production through a selection of influencers, content briefing, and contract negotiations.
- Develop and maintain strong relationships with production partners, influencers, or other third parties.
Key details
- Location: Kotu, The Gambia, with occasional travel to field locations.
- Contract type: Permanent.
- Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than 6 months.
- We pay 100% of your health care insurance premium cost for yourself and your dependents.
- We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
- We help you live your fullest life now- we subsidize gym memberships and fitness classes.
- Airtime reimbursement.
- Free food and a beautiful office space
Requirements
- A Bachelor's degree in Marketing
- At least 2 years experience in a similar position
- Language: Excellent written and spoken English required.
- Proven knowledge of The Gambia’s social media space
You might be a good fit if you
- Have at least one successful community management experience
- Have excellent communication skills and are able to connect with people from diverse backgrounds
- Have a deep understanding of The Gambia society and culture, and stay up to date with the latest trends
- Enjoy writing
- Are creative with strategic vision and great attention to detail
- Are intellectually curious and creative in the way you go about tackling problems
- Demonstrate tenacity and a willingness to go the distance to get something done
Our team
- We have a rapidly growing in-country team in Senegal, Côte D'Ivoire, Mali, Burkina Faso, Gambia, and Uganda, plus remote team members spread across the world. We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your own projects at every stage, from understanding the problem to monitoring your solution in production.
- We’re backed by world-class investors including Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator and Partech Africa.
How to apply
Fill out the form below, and upload a resume in English.
Optional: Please feel free to add a cover letter or note if there is anything additional that you would like to share about your interest in Wave/the role or your experience. We review applications on a rolling basis.
Wave is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.